Understanding Global Hunger and Food Insecurity

Written by
Talia Raine & Darin Smith
Published
October 6, 2023

Photo by Sylvain Cherkaoui/Heifer International.

Creative Brief

Heifer International asked us to write an informational article to add to their extensive library in order to maintain their domain authority and extensive backlinks.

"Write an SEO article about global hunger/food insecurity that overviews the problem, causes, solutions, etc."

The article should be researched using up-to-date figures from high quality sources.

Our Process

We proposed a pillar post that would give an in-depth overview of hunger and food insecurity.

We conducted extensive SEO research on keywords and competitors to decide on targets and structure.

The Heifer team approved our proposal of a Q&A format that covered definitions, current statistics, causes, solutions, and Heifer International's work in this area.

Published Article

Within 6 months, the article reached the front page of Google for its target keywords.